Dealer Representative - Reno
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America First Credit Union
NV
Summary
The Dealer Representative is responsible for growing the credit union's indirect loan portfolio by building and maintaining relationships with auto and RV dealerships. They act as a liaison between internal departments and dealer partners to ensure smooth funding, compliance, and effective sales promotion.
Job Description
Overview
Responsible for developing the growth of the Credit Union's Indirect Loan Portfolio by establishing and nurturing relationships with Auto and RV dealerships. This position plays a pivotal role in establishing AFCU as the dominant force in their designated territory.
Tasks include initiating, implementing, and overseeing sales promotions with these dealerships, along with maintaining regular communication and providing training on the Credit Union's product offerings. They will also act as a liaison between the Indirect lending department, marketing department, titles department, collections department, loan portfolio management and dealerships, ensuring smooth handling of funding and lending matters. Upholds a high level of professionalism when collaborating with Auto, Powersports, and RV Dealerships through the Credit Union Direct Lending (CUDL) platform.
Understands market conditions and communicates the necessity for adjustments in lending programs and pricing, while also managing reporting and record-keeping to ensure proper controls are maintained. Monitors individual dealerships for potential risks and assists in resolving post-loan issues such as fraud, aged titles, powerbooking, or product cancellations in partnership with dealerships.
Responsibilities
1. Sales and Dealer Relationship Management:
a. Conduct dealership visits to educate dealer partners about Credit Union indirect loan programs and encourage financing through the Credit Union.b. Serve as a primary contact for dealerships, Marketing, and Indirect departments.c. Collaborate with Indirect underwriting and funding teams to maximize market presence and address any Indirect concerns with dealerships.d. Foster strong dealer relationships and leverage them to increase and maintain loan volume.e. Assess the status of each dealership relationship and tailor meetings to meet Credit Union and dealership needs.f. Identify and communicate areas of concern while upholding professionalism and understanding of Credit Union and member needs.g. Possess the ability to address objections and concerns effectively. Additionally, must be capable of comprehending and articulating to dealers the distinctive features and advantages of our program in comparison to competitors.h. Provide timely communication and feedback on lending pricing and programs from the dealer's viewpoint.i. Familiarize oneself with competitor programs and develop strategies to address objections.j. Seek out potential new dealer partners aligned with the credit union's vision and perform due diligence to vet compatibility.k. Facilitate onboarding and training for new dealers to ensure compliance with credit union lending programs.l. Introduce and oversee dealer sales programs, ensuring accurate tracking of performance against objectives.m. Hosting of dealer events and other offsite dealer engagements while maintaining professional standardsn. Responsible for overseeing and fostering relationships that generate:a. $15M+/- in monthly fundings.b. Contributing $1M+/- net monthly income to the credit union.c. Add 370+/- new members per month.
2. Dealer Monitoring, Post Loan Recovery, and Collection Efforts:
a. Address challenging conversations with dealers, up to and including deactivation if necessary, to ensure compliance with credit union guidelines.b. Monitor and communicate with dealers regarding portfolio performance and status, identifying and documenting areas of concern.c. Vigilantly monitor and promptly notify management of any concerns regarding dealerships.d. Collect payments for Buyback notices due to dealer contract violations and fraud.e. Manage communication and collection of payments for aged powerbooking notices.f. Handle communication and collection of payments for GAP Refund notices.g. Monitor for and follow up on aged outstanding titles.h. Take responsibility for collecting unpaid dealership chargebacks.
3. Effective Administration of Department Functions:
a. Maintain regular communication with management, providing updates on activities, progress, and significant issues, including market factors that may hinder market growth.b. Manage time and responsibilities efficiently and accurately.c. Complete required reports and documents promptly, accurately, and in compliance with Credit Union guidelines.d. Monitor budget, utilize corporate credit card, and reconcile expenses in compliance with company policy.e. Maintain and update dealership records using CRM.f. Ensure effective implementation and adherence to security and regulatory compliance procedures.g. Attend and occasionally lead staff meetings and training sessions, as well as actively participate in Credit Union meetings.
Qualifications
Training/Education/Certification:
· College degree in sales or related field or equivalent experience required.
Required Knowledge:
· Understanding of dealership functions. · Thorough knowledge of Credit Union loan products and applicable policies and standards. · Knowledge of member services, accounts functions, and products. · Knowledge of related computer applications.
Experience Required:
· At least 4 years related experience at a Credit Union or similar financial institution.
Skills/Abilities:
· Strong interpersonal skills. · Good organization and problem-solving abilities. · Excellent communication skills with the ability to overcome objections with positive reception. · Self-motivated and ambitious
• Knowledge of related computer applications
o Experience with LoanPro/Meridian Link, Trex, inBranch, CUDL, Qualtrics, Tableau o Microsoft Outlook, Teams, Excel (advanced user), and Word o Microsoft Dynamics CRMo Apple iPad, PC
· Able to work well with people. · Ability to work remote with up to 80% travel time.
We’re proud to provide the finest financial products & services in the most professional and convenient manner possible. As the nation's 5th largest credit union, and with more than 130 locations, our team is dedicated to the well-being of 1.4 million members in Utah, Nevada, Idaho, Arizona, and New Mexico.
Our mission is to provide personal financial services of a superior quality to the members/owners; our chief concern being their financial well-being.
We desire to be the primary financial institution of our members. We will use automation and technology to support a highly trained group of volunteers and staff.
Professional managers will be accountable for the quality of service and will be given sufficient flexibility in implementing policy to ensure that the member perceives the highest degree of excellence in every contact.
Professional marketing will provide aggressive programs to sustain and increase growth. We will seek our growth both from new members and by serving the financial needs of present members in a more complete manner. We will not sacrifice quality of present services to seek growth.
In order to provide quality member services, the credit union must remain financially sound and secure. Adequate operating controls, capital reserves and liquidity will be maintained at all times.
We will be sales oriented in our approach to members, and traditional credit union philosophy will remain our guiding principle. Among financial institutions, this credit union is a unique organization with deep and abiding human values. Our goal is to maintain those qualities.
13 August 1985
Founded
1939
Company size
1,001-5,000 employees
Industry
Financial Services
Org type
Nonprofit
Headquarters
Riverdale, Utah
We’re proud to provide the finest financial products & services in the most professional and convenient manner possible. As the nation's 5th largest credit union, and with more than 130 locations, our team is dedicated to the well-being of 1.4 million members in Utah, Nevada, Idaho, Arizona, and New Mexico.
Our mission is to provide personal financial services of a superior quality to the members/owners; our chief concern being their financial well-being.
We desire to be the primary financial institution of our members. We will use automation and technology to support a highly trained group of volunteers and staff.
Professional managers will be accountable for the quality of service and will be given sufficient flexibility in implementing policy to ensure that the member perceives the highest degree of excellence in every contact.
Professional marketing will provide aggressive programs to sustain and increase growth. We will seek our growth both from new members and by serving the financial needs of present members in a more complete manner. We will not sacrifice quality of present services to seek growth.
In order to provide quality member services, the credit union must remain financially sound and secure. Adequate operating controls, capital reserves and liquidity will be maintained at all times.
We will be sales oriented in our approach to members, and traditional credit union philosophy will remain our guiding principle. Among financial institutions, this credit union is a unique organization with deep and abiding human values. Our goal is to maintain those qualities.
13 August 1985
Founded
1939
Company size
1,001-5,000 employees
Industry
Financial Services
Org type
Nonprofit
Headquarters
Riverdale, Utah