Customer Marketing Director

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Accountabilities:

• Own and evolve the end-to-end customer lifecycle strategy, including onboarding, nurture, adoption, expansion, and renewal programs.
• Design and execute retention and expansion campaigns in partnership with sales and customer success teams.
• Develop and manage ABM programs, including account segmentation, personalized campaigns, and performance tracking.
• Lead the global webinar program, including topic strategy, speaker coordination, promotion, execution, and post-event nurturing.
• Oversee lifecycle email strategy, including segmentation, automation, personalization, and performance optimization.
• Build and scale customer advocacy programs, including references, testimonials, and engagement initiatives.
• Partner cross-functionally with demand generation, sales, and CS teams to align programs with revenue goals.
• Analyze program performance and continuously optimize based on engagement, pipeline influence, and revenue impact.
• Manage and mentor a direct report, with potential to scale a small team over time.
• Ensure strong reporting frameworks for email, ABM, webinars, and lifecycle programs tied to key business metrics.

Requirements:

• 10+ years of experience in B2B customer marketing, lifecycle marketing, or revenue-focused marketing roles.
• Strong experience managing lifecycle programs across nurture, retention, and expansion stages.
• Hands-on expertise with marketing automation platforms such as Marketo or equivalent tools.
• Solid understanding of CRM systems and sales pipeline management, with Salesforce experience required.
• Proven track record of building and scaling ABM programs in close partnership with sales teams.
• Strong data-driven mindset with experience tying marketing programs to pipeline, retention, and revenue metrics.
• Experience managing or mentoring team members while remaining actively hands-on in execution.
• Strong knowledge of segmentation, personalization, and marketing performance optimization.
• Experience running webinar programs at scale and managing multi-channel campaign execution.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.

Benefits:

• Competitive annual salary ranging from 170,000 USD to 185,000 USD depending on experience and qualifications.
• Comprehensive health coverage including medical, dental, and vision insurance.
• 401(k) retirement plan to support long-term financial planning.
• Unlimited paid time off policy for flexible work-life balance.
• Opportunity to work in a high-impact role shaping customer growth and retention strategy.
• Exposure to global marketing programs across ABM, lifecycle, and customer engagement initiatives.
• Collaborative and innovative work environment focused on creativity and performance.
• Career growth opportunities in a scaling, revenue-driven marketing organization.

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How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

 Why Apply Through Jobgether? 

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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