CTV & Programmatic Media Buyer – Affiliate Lead Gen
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Talent Hackers
US
Summary
Manage and scale performance-focused CTV and programmatic campaigns to drive qualified inbound calls for insurance verticals. Analyze campaign data to optimize audience selection, creative performance, and budget allocation for maximum conversion.
Job Description
About the Role:
We’re hiring a CTV & Programmatic Media Buyer to manage and scale performance-focused television and streaming campaigns across several consumer verticals, with a primary emphasis on Final Expense insurance. You’ll oversee the entire media buying process, including channel strategy, audience development, campaign setup, optimization, and creative planning, with the goal of generating qualified inbound calls through effective direct-response video advertising.
You should bring strong experience in programmatic and connected TV buying and be comfortable working across multiple CTV and OTT platforms. You’ll use campaign data to continuously improve audience selection, creative direction, and budget allocation. Success in this role will be measured by tangible acquisition outcomes such as cost per qualified call, lead quality, and conversion performance rather than top-line reach or impression volume.
Core Tasks:
- Plan, launch, and manage CTV/programmatic campaigns across platforms like Roku, DSPs, and more, ensuring efficient spend allocation across audiences and creatives
- Ideate, script, and help produce high-intent, direct-response video ad creative designed to drive inbound calls
- Analyze campaign performance (spend, calls, CPA, conversion/revenue) and translate insights into optimization decisions
- Partner with call tracking and attribution teams (e.g., Ringba) to tie ad spend directly to call volume and closed-policy outcomes
- Test and iterate on creative, audience segments, dayparting, and publisher mix to continuously improve CPA
- Stay current on CTV/programmatic ad tech trends, inventory options, and buying best practices
Must Haves:
- 3-5 years media buying experience in CTV/OTT and programmatic media buying, ideally in a direct-response or lead-gen environment
- Strong understanding of video ad creative — what drives response, how to script for intent, and how to iterate based on performance
- Experience with call tracking/attribution platforms and reading CPA/ROAS-style reporting
- Analytical mindset — comfortable in spreadsheets and reporting tools, translating data into action
- Excellent (C-level) English communication and cross-functional collaboration skills
- Ability to work full-time CST or EST-aligned hours
Nice to Haves:
- CTV experience in the insurance lead gen space (Final Expense, Medicare, etc.)
Talent Hackers is the first nodal distributed network platform for the search and recruitment of technology and digital professionals based on paid referrals. Through the dynamic distribution of offers, performed by our algorithm, these reach key profiles, activating passive talent, the one that is not actively looking for a job.
Nodal technology is based on the data available on the Internet, creating networks of "nodes" over which the offers are distributed. By "nodes" we mean individuals, training centers, social and/or professional networks, communication channels, publications, groups, job boards, forums, blogs and other portals. A "node" can refer to many things. In short, it is there where we are going to impact with the offer because there are professionals who fit with it. And it is through the application of digital marketing techniques, how we impact that talent.
Then, our paid referral system is the core of our collaborative model and where its full power is shown, as it allows anyone to share our offers with their contacts and be rewarded if one of their referrals is finally incorporated into the company.
When creating an account on Talent Hackers, each user generates a unique code that will be added to the url that they share with their network. This way we can identify the candidates that come through a talent hacker and deliver their reward if the candidate is hired.
Founded
2019
Company size
11-50 employees
Industry
Technology, Information and Internet
Org type
Privately Held
Headquarters
Madrid , Madrid
Talent Hackers is the first nodal distributed network platform for the search and recruitment of technology and digital professionals based on paid referrals. Through the dynamic distribution of offers, performed by our algorithm, these reach key profiles, activating passive talent, the one that is not actively looking for a job.
Nodal technology is based on the data available on the Internet, creating networks of "nodes" over which the offers are distributed. By "nodes" we mean individuals, training centers, social and/or professional networks, communication channels, publications, groups, job boards, forums, blogs and other portals. A "node" can refer to many things. In short, it is there where we are going to impact with the offer because there are professionals who fit with it. And it is through the application of digital marketing techniques, how we impact that talent.
Then, our paid referral system is the core of our collaborative model and where its full power is shown, as it allows anyone to share our offers with their contacts and be rewarded if one of their referrals is finally incorporated into the company.
When creating an account on Talent Hackers, each user generates a unique code that will be added to the url that they share with their network. This way we can identify the candidates that come through a talent hacker and deliver their reward if the candidate is hired.
Founded
2019
Company size
11-50 employees
Industry
Technology, Information and Internet
Org type
Privately Held
Headquarters
Madrid , Madrid
