CRM Data Manager
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H&R Block
US
Summary
The CRM Data Manager is responsible for developing audience segmentation strategies and managing data activation to support marketing campaigns and customer lifecycle communications. This role collaborates with cross-functional teams to ensure accurate targeting, data quality, and performance optimization across various CRM channels.
Job Description
About the Role
At H&R Block, the CRM Data Manager is responsible for managing customer audience strategy, segmentation, data activation, and targeting execution that support marketing campaigns and customer lifecycle communications. This role combines CRM data expertise with marketing strategy, ensuring customer data is transformed into actionable audiences that drive engagement, retention, and revenue growth. This role partners closely with CRM Strategy, CRM Operations, Analytics, Technology, Go-to-Market (GTM), and Product teams to deliver customer-centric targeting solutions. The CRM Data Manager leverages first-party data, segmentation strategies, and marketing technology platforms to enable highly targeted communications across Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), and related CRM channels.
Day to day you'll...
- Develop and manage audience segmentation strategies that support acquisition, retention, cross-sell, and reactivation campaigns.
- Build and maintain target audiences for lifecycle, promotional, triggered, and seasonal CRM programs.
- Partner with CRM Strategy teams to translate marketing objectives into actionable targeting requirements.
- Collaborate with CRM Operations teams to ensure audiences are accurately delivered and activated for campaign execution.
- Define audience criteria, suppression logic, eligibility rules, and personalization requirements.
- Validate audience selections and targeting outputs to ensure accuracy and compliance with campaign specifications.
- Partner with Analytics teams to evaluate audience performance and identify optimization opportunities.
- Work with Technology teams to resolve data quality, integration, and audience delivery issues.
- Support testing initiatives and audience experimentation efforts.
- Maintain audience documentation and segmentation standards.
Required Qualifications
- Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field
- 5+ years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation
- Experience developing audiences for email, CRM, lifecycle marketing, or digital marketing campaigns
- Strong understanding of customer segmentation, targeting strategies, and campaign execution processes
- Experience working with CRM and marketing automation platforms such as SFMC, AJO, or similar technologies
- Knowledge of SQL and customer data environments
- Strong analytical and problem-solving skills
Why work for us
At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation. That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.
Pay Range Information
The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.
Pay Range
$89,800.00 - $134,700.00/Yr.
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H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best.
We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates.
People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more.
Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together…we truly believe it!
Founded
1955
Company size
10,001+ employees
Industry
Retail
Org type
Public Company
Headquarters
Kansas City, MO
H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best.
We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates.
People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more.
Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together…we truly believe it!
Founded
1955
Company size
10,001+ employees
Industry
Retail
Org type
Public Company
Headquarters
Kansas City, MO
