Creative Strategist
Boost your chances before you apply.
Reach Digital
NY
Summary
The Creative Strategist manages the end-to-end creative process, from research and developing ad angles to writing hooks and briefs for editors. They own the creative strategy for 3-5 brand partners, tracking performance and translating platform trends into testable concepts.
Job Description
ABOUT US
Reach Digital is an AI-first performance marketing agency helping eCommerce and digital product brands scale through creative, paid media, and landing pages. We are a true growth partner - going deep with brands to become integrated into their marketing team. We drive real growth by combining data, testing, and new ideas.
We're a fully remote team of creatives, editors, and growth strategists. We care about the work, and care about being the best at what we do.
THE ROLE
As a Creative Strategist at Reach, you own the creative end-to-end. You'll do the research, develop ad angles, write hooks, and build creative briefs that our editors execute, working directly with our brand partners and growth/design teams.
WHAT WE'RE LOOKING FOR
- You have 2+ years of digital marketing experience
- You understand paid media and the types of content that converts
- You enjoy brainstorming ad angles and concepts, then bringing them to life
- You are detail-orientated, organized and able to manage multiple projects simultaneously
- You're willing to learn and get better even when that means giving and receiving feedback
- You are comfortable communicating learnings with both team members and clients
- You're genuinely passionate about creative strategy and staying on top of what's working -- you do this because you want to, not because you have to
WHAT YOU'LL BE DOING
- Analyzing performance, brainstorming ad angles and hook variations, and writing new briefs weekly for the editing team to produce
- Owning the creative strategy for your brand partners, including a living strategy doc that tracks angles, performance, and what to test next
- Staying current on platform trends, winning ad formats, and policy changes, and translating that into testable concepts for your accounts
- Working with 3-5 brand partners at a time, with a focus on going deep into their creative and building new winning ads
WHAT TO EXPECT FROM US
- Growth: We invest in the people who invest in the work. Expect regular creative reviews, direct feedback, and room to grow into senior roles as Reach scales.
- Weekly Calls & Creative Training: Weekly team check-ins, creative reviews and training sessions. Calls are typically held between 12pm–6pm EST on weekdays.
- Generous PTO and benefits policy
- Fully remote role (working US hours)
