Content and Brand Activation Manager

Location requirements:Remote based role. Open to candidates in the United States. About the Role:BigPanda is defining the Agentic ITOps category—and building the market presence to own it. 
We’re looking for a Content & Brand Activation Manager to be the hands-on social and video activation engine for Corporate Marketing. This person will take BigPanda’s strategic narratives and turn them into social-native content, short-form video, executive visibility, and real-time moments that earn attention and move the market.
The current Corporate Marketing agenda is centered on a connected narrative designed to create urgency, drive conviction, help buyers evaluate, and provide a practical path forward. This role makes the system travel across LinkedIn, executive channels, events, webinars, and the broader market.
This isn’t a social scheduler or a traditional long-form written content role. It’s a creator and operator who can spot the moment, find the hook, make the thing, and get it live—without waiting for a production machine to appear.
You’ll work closely with the Head of Corporate Marketing and partner with executives, Product Marketing, Demand Generation, Events, Web, Design, PR, and subject-matter experts.
What you will do:Social and executive activationOversee the day-to-day social engine for Corporate Marketing.

• Build and manage a practical social calendar across BigPanda’s corporate channel and selected executive profiles.
• Turn company narratives, research, customer evidence, analyst insight, events, and product moments into social-native content.
• Develop posts, carousels, quote-led assets, polls, short articles, and recurring content series that give audiences a reason to stop, think, and respond.
• Support executive thought leadership by shaping ideas, finding the strongest angle, calibrating voice, and packaging content for publication.
• Create social packages around anchor content assets.
• Monitor performance and audience response, identify what’s earning attention, and use those signals to improve the next round of content.

Short-form and social-native videoOwn the fast, useful, human end of video production—the content that needs to move quickly and live in the feed, at an event, or in a follow-up moment.

• Develop concepts, hooks, scripts, shot lists, and lightweight production plans for short-form video.
• Capture and produce thought-leadership clips, executive soundbites, event moments, product perspectives, customer or partner moments, and social-native explainers.
• Edit and package raw footage into polished, captioned, platform-ready assets using tools such as Descript, CapCut, Adobe Premiere, or equivalents.
• Shoot phone-quality content when authenticity and speed matter—and know when a more produced approach is warranted.
• Create multiple cuts, openings, aspect ratios, captions, thumbnails, and copy variations from a single recording or source asset.
• Help executives and subject-matter experts become more comfortable and effective on camera.
• Build a repeatable workflow for turning recordings, webinars, interviews, and events into a steady stream of useful content.

This role is distinct from planned, higher-production videos such as product explainers, technical overviews, and large webinar productions. You’ll partner with the owners of those programs, but your core remit is the social-native layer that keeps the market engaged between major launches.
Narrative-to-channel activationMake BigPanda’s core story reusable without making it repetitive.

• Translate strategic narratives into channel-ready content families with a clear audience, point of view, and next step.
• Turn one anchor asset into a coordinated and snackable set of social posts, videos, carousels, event moments, executive content, and field or demand handoffs.
• Keep derivative content anchored to approved messaging, claims, proof, and terminology.
• Partner with Corporate Marketing and Product Marketing to identify the strongest story, evidence, or tension in each source asset.
• Maintain enough editorial judgment to simplify technical ideas without flattening them into generic AI language.
• Use AI-assisted workflows to accelerate ideation, transcription, clipping, repurposing, and first-pass drafting—while applying human judgment to accuracy, voice, and quality.

Event and real-time contentExtend the life of important moments before, during, and after they happen.

• Act as a content correspondent at priority events, including BigPanda’s annual user conference, field events, analyst moments, and selected partner or customer programs.
• Capture usable footage, quotes, reactions, insights, and visual moments in the field.
• Publish or hand off timely social content while the conversation is still live.
• Produce event recap videos, short clips, quote-led posts, photo and video packages, and follow-up content that keeps the moment working after the room clears.
• Build pre-event content packages that generate momentum and give speakers, attendees, and field teams useful content to share.

Lightweight creative production and content operationsProduce strong, on-brand work without routing every asset through a formal creative queue.

• Create or direct-produce carousels, quote tiles, thumbnails, simple motion assets, event graphics, and social imagery.
• Maintain visual and verbal consistency across everything you publish or package.
• Keep source files, templates, captions, approvals, and final assets organized and easy to reuse.
• Help establish a lightweight brief-to-publish workflow that keeps priorities visible and handoffs clean.
• Coordinate with Content, Design, Web, Demand Generation, PR, Events, and other partners when a social or video asset needs broader activation.

 What success looks like

• BigPanda has a consistent, recognizable social presence tied to a clear market point of view—not a random stream of announcements.
• Assets work as a connected content system across executive social, corporate social, video, events, field, and demand programs.
• Executives and subject-matter experts have a practical, low-friction way to show up on camera and share useful ideas.
• One source asset routinely produces a meaningful family of high-quality social and video derivatives.
• Priority events generate content that extends their reach and usefulness beyond the event itself.
• The team learns what earns attention, what creates useful engagement, and what should be repeated, improved, or stopped.
• Content moves from idea to published asset with less friction, fewer unnecessary review loops, and clearer ownership.

What We’re Looking For

• 5–8 years in B2B social, content, brand activation, digital media, or related marketing roles. Enterprise technology or SaaS experience is strongly preferred.
• A portfolio that demonstrates social-native thinking and real examples of short-form video you personally helped script, shoot, edit, or publish.
• Strong instincts for hooks, pacing, visual storytelling, platform behavior, and what makes someone stop scrolling.
• Short-form video fluency is non-negotiable. You’ve made the thing—not just briefed an agency to make it.
• Comfortable writing concise, high-quality social copy, video scripts, captions, headlines, and executive posts. Long-form editorial writing is useful, but it is not the center of this role.
• Strong editorial judgment: you can make complex technical or business ideas clear, specific, and interesting without overclaiming.
• Comfortable working directly with executives and subject-matter experts, including helping them find their voice and feel natural on camera.
• High autonomy and low process dependency. You default to figuring it out, making a good call, and moving the work forward.
• A bias toward shipping over perfecting. You know the difference between done-and-good and done-and-sloppy.
• Experience activating content around events, webinars, launches, or executive thought leadership programs.
• Comfortable using AI tools in a thoughtful, controlled workflow for transcription, ideation, editing, repurposing, and production support.
• Proficiency in some combination of Descript, CapCut, Adobe Premiere, or equivalent video tools; Canva, Figma, or similar lightweight creative tools; and LinkedIn, Instagram/Threads, Facebook, and Twitter/X natively.
• Familiarity with GEO/AEO and content discoverability is a plus, but social judgment, video craft, and execution are more important for this role.

 About Us:BigPanda delivers agentic automation for IT operations. We enable enterprise IT to keep its digital world running by transforming manual and reactive human processes into intelligent, autonomous systems that detect, respond, and prevent IT incidents at machine speed. That’s why the world’s most trusted brands rely on BigPanda to improve operational efficiency and deliver exceptional service reliability to their customers.We have an awesome team of motivated, knowledgeable, fun-loving, and friendly Pandas. We provide comprehensive health coverage, parental leave, competitive cash and equity compensation, and a supportive, collaborative, and innovative environment to empower you to do the best work of your career.
Please note that visa sponsorship is not available for this position.Market competitive salary with an anticipated base compensation range of $_______ - $_______. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location
BigPanda is proud to be an Equal Employment Opportunity workplace employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.Note: BigPanda is an E-Verify EmployerIf you need assistance or an accommodation due to a disability, you may contact us at [email protected].