Chief Marketing Officer
Boost your chances before you apply.
Bjak
Madison, MS, US
Summary
The CMO will oversee customer acquisition, activation, and retention strategies across the group's portfolio of consumer businesses. They will be responsible for building scalable growth engines, managing marketing budgets, and leading cross-functional teams to drive product engagement.
Job Description
About ActAI
There are over 5 billion users using basic applications today such email, notes, tasks, calendar and they're not AI-native. Our mission is to build proactive applications for anyone in the world, who are not used to complex prompting. We aim to bring intelligence to conversations, errands, organising and workflows, with minimal to no prompting.
Our product focuses on achieving high reliability for long-running workflows, persistent context, and real-world task completion. We believe products will greatly reduce hallucinations.
Our objective is to organise anyone's life, allowing us all to spend time on valuable and meaningful things
About the Role
The CMO will own customer growth and marketing across the group's portfolio of consumer businesses. The role covers both building scalable acquisition engines and improving how our products acquire, activate and retain users.
What you will be doing
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Own customer acquisition, activation, retention and marketing efficiency across group products.
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Set channel strategy and budgets based on CAC, LTV, conversion and incremental returns.
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Build and improve paid acquisition, organic growth, lifecycle, referral and brand channels.
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Work directly with product teams on onboarding, conversion, engagement and growth loops.
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Launch new products and brands and build their initial acquisition engines.
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Build measurement and experimentation systems to understand what drives growth.
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Recruit and develop growth and marketing leaders across businesses.
What you will need
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Strong track record scaling consumer technology, fintech or internet products.
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Strong understanding and track record of building brands and winning campaigns
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Direct ownership of significant acquisition budgets and measurable customer or revenue growth.
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Deep understanding of CAC, LTV, funnels, cohorts, retention and experimentation.
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Strong performance marketing capability combined with good product judgement.
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Ability to diagnose growth problems directly from customer and performance data.
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Hands-on operating style - comfortable reviewing campaigns, funnels, experiments and channel performance directly.
Our mission is to develop technology based solutions to improve financial inclusion.
We develop new & innovative platforms & services globally. For example, we are the first platform to simplify and digitise comprehensive life and medical insurance, supported by AI agent. BJAK is the largest insurance platform in Southeast Asia.
If you enjoy building cutting edge platform-ecosystems that gives equal access to financial services to everyone at scale, join us.
Founded
2019
Company size
201-500 employees
Industry
Software Development
Org type
Privately Held
Headquarters
Selangor, Selangor
Our mission is to develop technology based solutions to improve financial inclusion.
We develop new & innovative platforms & services globally. For example, we are the first platform to simplify and digitise comprehensive life and medical insurance, supported by AI agent. BJAK is the largest insurance platform in Southeast Asia.
If you enjoy building cutting edge platform-ecosystems that gives equal access to financial services to everyone at scale, join us.
Founded
2019
Company size
201-500 employees
Industry
Software Development
Org type
Privately Held
Headquarters
Selangor, Selangor