Campaign Manager (REMOTE)

Campaign Manager (REMOTE)
United States, Remote
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What You Will Do:
- Own and execute all multi-channel outbound campaigns (email, paid, content syndication, webinars, etc.) to drive qualified leads and pipeline
- Write, edit, and optimize campaign messaging aligned to Cyware’s ICPs and product value props. Leverage AI tool and automation capabilities to create reusable campaign messaging
- Use tools like HubSpot, Salesforce, 6sense, and popular AI-based platforms (examples may include Jasper, copy.ai, adcreative.ai, albert.ai, etc.) to design, execute, and automate campaigns
- Collaborate closely with Product Marketing, BDRs, Channel, and Content teams to align messaging and timing
- Must be a self starter with excellent organization skills to manage multiple priorities and keep the executive team informed and the operational teams active in achieving the campaign goals
- Track and manage leads across all inbound and outbound sources — webinars, events, paid, direct — and help unify lead journeys
- A/B test subject lines, creative, and audience segments for performance optimization
- Analyze and report on campaign performance (MQLs, SQLs, pipeline influenced/sourced), and iterate quickly
- Partner with BDRs on follow-up strategies and outbound cadences aligned to campaign content. Must be proficient to train BDRs to adapt AI solutions to generate qualitative data, and ideas for a faster BDR outcome
- Maintain and grow our marketing contact database, including enrichment, segmentation, and compliance
- Execute campaign strategies developed in collaboration with the Head of Growth / Demand Gen, ensuring flawless and timely rollout across outbound, paid, and lifecycle channels
- Translate strategic goals into actionable campaign briefs, timelines, and deliverables, working with content, design, and ops to bring programs to life
- Nurture the corporate Vision and the campaign theme until a desired outcome is achieved

Who You Are:
- 5–8 years of marketing experience, with at least 3+ years in cybersecurity or a technical B2B SaaS domain
- Proven track record running demand generation or outbound campaigns that resulted in meaningful pipeline
- Exceptional writing skills and understanding of how to craft persuasive campaigns for technical and executive buyers (e.g. CISOs, SOC, Threat Intel)
- Strong data and Agile mindset: you plan, organize, track, report, and optimize based on what’s working
- Must have strong brand stewardship bringing unique cultural nuances, emotional hooks and brand voice that make a campaign stand out rather than blend in
- Experience with campaign attribution, UTM tracking, and integrating lead sources across webinars, events, paid campaigns, etc
- Self-starter with creative energy, hustle, and strong ownership mentality
- Demonstrable proficiency in AI tools, Prompt engineering and iterations, AI Orchestration relevant to the job function
- Ability to manage multiple campaigns and deadlines with calm and clarity

How to Apply
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