Brand Marketing Intern - DevaCurl - Spring/Summer 2027
Boost your chances before you apply.
Henkel group
Culver City, CA, US
Summary
Collaborate with cross-functional teams to develop innovative curly hair products and conduct market research to identify growth opportunities. Assist in product launch activities, including artwork creation, claims documentation, and managing competitive product procurement.
Job Description
About this Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you’ll do
- Collaborate with cross-functional teams including R&D, Creative, Sales, Education, and professional stylists to develop innovative curly hair products
- Conduct market research using platforms like Euromonitor, Mintel, and Kline to identify white space opportunities and inform product development
- Translate data-driven insights into compelling product concepts, including formula, fragrance, and packaging ideas
- Assist in the creation of artwork, claims documentation, and other materials required for product launches
- Manage procurement of competitive products, coordinate sample shipments, and maintain accurate master data records
What makes you a good fit
- Current undergraduate student graduating in 2028 or 2029 majoring in Marketing or similar
- Creative thinker capable of
contributing innovative ideas and solutions within a collaborative team
environment - Passion and curiosity for testing
beauty and hair products - Exceptional organizational skills
and attention to detail - Familiarity with social media platforms
- Excellent problem-solving and
analytical skills to interpret data to deliver actionable insights - Proficiency in Microsoft Office
Suite
Some perks of joining Henkel as an intern
- Exciting projects that allow you to make real impact and collaborate with Henkel colleagues worldwide.
- Countless learning opportunities available through Henkel’s online learning platform with over 9,000 professional courses.
- Networking events with Henkel business leaders, experts and sustainability ambassadors.
- Ongoing feedback discussions throughout the internship that allow you to accomplish concrete goals.
- In-person and virtual social events to connect with other Henkel interns across the country.
Following your internship, you may be invited to join Henkel as a returning intern or full-time employee.
Additional information
- This internship is not eligible for a housing stipend or relocation support.
- This internship has a duration of January 11th – August 13th
- Recruitment for our 2027 internships starts in September 2026 and runs through early March 2027 or until all our positions are filled
- If selected to move forward in our recruitment process, you will receive an email from a recruiter on our talent acquisition team
- If a position you applied for is filled by another candidate, you will receive an email from our team alerting you that the position is closed.
The salary range for this role is $27/hour. This is the rate that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands.
Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace.
Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of about 47,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.
Imprint: http://www.henkel.com/imprint
Data Privacy: https://www.henkel.com/data-protection-statement-social-media
Company size
10,001+ employees
Industry
Manufacturing
Org type
Public Company
Headquarters
Düsseldorf, North Rhine-Westphalia
Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands.
Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace.
Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of about 47,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.
Imprint: http://www.henkel.com/imprint
Data Privacy: https://www.henkel.com/data-protection-statement-social-media
Company size
10,001+ employees
Industry
Manufacturing
Org type
Public Company
Headquarters
Düsseldorf, North Rhine-Westphalia