Brand Manager, Workweek

About Workweek:

Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.

Our Approach:

At Workweek, we build brands and audiences in specialized B2B sectors by providing expert content crafted by industry practitioners who have actually done the job. Once credibility and a sizable audience are established through our unique content, we further support these sectors by offering exclusive professional memberships. These memberships provide category-leading value, enabling leaders to connect with peers, access a comprehensive library of educational content, and utilize tools and services that streamline daily operations.

About the role:

We’re looking for a creative, internet-native Brand Manager in Austin to run Workweek’s public presence. You’ll report to the VP of Marketing and own how our brand shows up across our website, email campaigns, social channels, and partner events.

You understand B2B marketing, but you hate standard B2B playbooks. You bring the best tactics from consumer marketing with storytelling, community building, viral distribution, and speed to make B2B content feel fun, human, and impossible to ignore.

You’ll use tools like Claude and Claude Design to draft and build fast, but your taste ensures every asset, copy deck, and campaign is something we’re proud of.

Note: All Workweek employees may work remotely, all work must be done in English and availability to meet during the Central Time Zone workday is required.

What you'll do:

1. Brand & Digital Touchpoints

• Website: Manage workweek.com day-to-day, making sure positioning, creator updates, and lead paths are clear so site visitors turn into inbound advertiser leads.

• Product Marketing: Plan and write product launches for new features across the Workweek Partner Platform.

• Case Studies & Video: Turn advertiser wins into short-form videos, case studies, and social proof points that our sales team can send to prospects.

2. Event Marketing & Partner Emails

• Annual Upfronts Marketing: Run the marketing campaign for our annual Upfronts—writing emails, creating social hype, and filling the room with targeted brand partners (event production and logistics are handled separately).

• Virtual & Community Events Marketing: Create events for our advertisers that drive community and retention  

• Email Campaigns: Write and launch regular email campaigns to our advertising partners to promote creators, share insights, and pull in new advertising deals.

3. Social & Executive Channels

• Workweek Social: Own daily posts, copy, and visual style for Workweek’s main social accounts, borrowing consumer social tactics to build a real audience around a B2B media brand.

• Executive Support: Work with company leaders to shape their social posts and align team accounts with larger brand pushes.

How We Measure Success in the Role:

• Inbound Leads: Volume of qualified advertiser inquiries coming through the website, email campaigns, and events.

• PR & Media Coverage: Press hits, mentions, and overall visibility across B2B and media industry news.

• Social Reach & Engagement: Growth in followers, replies, shares, and clicks across brand and executive social accounts.

• Event Registrations: Attendance numbers and buyer lead pipeline generated from virtual events and the Upfronts.

Qualifications:

• 4+ Years in Marketing

• B2B Knowledge + Consumer Playbook: You know how B2B buyers think and buy, but you steal the best consumer marketing tactics. You’ll build funnels while using community, culture, design, and entertaining narrative to run campaigns that actually get attention.

• Social-First Mindset: You spend real time on X, LinkedIn, and short-form video. You understand how modern brands grow through individual creators rather than logo-driven corporate posts.

• Strong Taste Level: You know how to prompt AI tools to speed up work, but you edit heavily so nothing reads like generic generated text.

• Event Marketing Experience: Proven track record of running campaign rollouts that get people to sign up for and attend virtual or live events.

• Austin-Based: Located in (or moving to) Austin, TX to work alongside the team in person.

Benefits:

• Competitive pay (we don't pay based on location, we assign value to the role)

• Equity in Workweek

• Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)

• Unlimited PTO with a minimum of 3 days/quarter used

• 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)

• 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)

• 401(k) plan with 3.5% company match

• $500 one-time stipend for any home office needs used after the first 90 days

• 5-week sabbatical after 4 years on staff

• 2 volunteering days per year

• 1x/year in-person team retreat

• $100/month book stipend

Note: At Workweek, we’re passionate about building a diverse team. We care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves.

If your experience is this close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply

*At this time we do not offer visa sponsorship or assistance.