Brand Manager

MegaFood, a Certified B Corporation and 1% for the Planet member, leverages 50+ years of scientific experience to thoughtfully craft quality supplements made with real food & nutrients that your body knows how to absorb. Since our founding in 1973, MegaFood has been committed to providing people safe, high quality supplements and takes food safety and quality seriously. MegaFood products are tested for 150+ pesticides are NSF GMP certified and are made without the top 9 food allergens (milk, eggs, peanuts, tree nuts, soy, wheat, fish, shellfish, and sesame.)  MegaFood is also Certified Plastic Neutral through its partnership with rePurpose Global and has enabled recovery of over 740,000 pounds of nature-bound plastic since it became certified in 2023. Learn more at megafood.com or follow @megafood on Instagram, @realmegafood on TikTok and @MegaFood on LinkedIn.

This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT. 

The Brand Manager is the business/P&L owner responsible for key brand segments to help MegaFood achieve short and long-term company growth and profit objectives. The position leads business and marketplace assessments to execute initiatives that drive consumer penetration, develop awareness and conversion driving go-to-market plans, and help build consumer advocacy for the MegaFood brand. Additionally, the position is the 5P strategy owner, including claims and product renovation recommendations, and serving up segment specific innovation opportunities. This position will collaborate cross-functionally to ensure the brand & segments remain relevant to consumers and that all activities support brand and segment priorities.

KEY RESPONSIBILITIES

• Leverage knowledge of consumer, category, and brand to continually identify and recommend business-building initiatives which deliver against the company's business and marketing objectives. 

• Partner with Ecomm leads to brief and support the creation of best-in-class Ecommerce content.

• Lead routine analysis of the brand, key initiative, competition, category, customer, and consumer. Synthesize key findings and indications which enhance brand and company performance. Including all company Monthly Business Review. 

• Develop commercial plans to drive conversion, including digital advertising, social, PR, Ecomm, and shopper marketing in partnership with Integrated Marketing, Shopper Marketing and Ecomm leads. 

• Maintain a thorough understanding of internal brand metrics, such as sales and profit, and Omni-Channel sales performance to contribute to sales projections and financial planning. Lead brand segment forecasting for monthly S&OP process and AOP process.

• Evaluate portfolio and marketplace in segment deep dives to develop strategic recommendations for line extensions and innovation to ensure MegaFood’s penetration growth and strengthen brand equity while maintaining margins. 

• Leads the identification of product renovation opportunities in partnership with R&D, Nutrition Science, Regulatory, and Operations focused on formulation improvements to enhance product proposition and consumer satisfaction.

• Lead, in partnership with Innovation and IMC Lead, new item GTM plans and integrated marketing support.

• Communicate regularly with the Retail Sales and Ecomm Sales to ensure that marketing programs are properly implemented and drive synergies with Channel priorities. 

• Maintain consistent communication with Field Sales to stay close to retail needs for customer reviews and other strategy and insights requests.

QUALIFICATIONS

• Bachelor’s degree or equivalent work experience.

• Advanced Degree or equivalent work experience MBA.

• 4-6 years related experience of Brand Management in a Consumer Packaged Good company.

• 4-6 years related experience and knowledge working across trade channels (Grocery, Drug, Mass, Natural, Specialty, E-Commerce).

• 1-3 years related experience in Vitamins and Supplements.  

• 1-3 years related experience in Natural Products.

• 4-6 years related experience working in both larger company and smaller company environments.

• 4-6 years related experience working with diverse cross-functional teams, with the ability to impactfully motivate and lead.

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KNOWLEDGE, SKILLS & COMPETENCIES

• Strong analytical skills with experience in driving the P&L and delivering business insights from syndicated point of sale data (Nielsen, IRI, SPINS, etc.).

• Ability to “think like an owner” with a strong bias for action.

PHYSICAL OR WORK REQUIREMENTS

Primarily performs work in an office or remote environment and requires extended periods of sitting, computer use, and verbal communication. Physical activity is generally limited to occasional standing, walking, repetitive keyboard and mouse use, and light lifting of office materials or equipment up to 10–15 pounds. Employees may occasionally travel or attend meetings in varying office or customer environments. 

TRAVEL
10% -15% Team meet ups and annual Natural Trade show.

SALARY RANGE

National Target Base Pay Range: $100,000 - $166,000. The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is  $110,000 - $184,000  to reflect the cost of living and market conditions in those areas. Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications, and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role, and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws. Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental, and vision benefits, 401K match, and other wellness benefits.  

Compensation and Benefits

We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.

MegaFood is committed to cultivating and preserving a culture of diversity, inclusion and belonging. The collective sum of our individual differences, knowledge, life experiences, and unique talents, represents a significant part of our culture and is the foundation for our accomplishments and impact.

MegaFood is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. MegaFood recruits, hires, employs, trains, promotes, and compensates individuals solely based on job-related qualifications and abilities.

MegaFood also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email [email protected].

CALIFORNIA FAIR CHANCE ACT:
Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

JOB ALERT FRAUD:
We have become aware of scams from individuals, organizations, and internet sites claiming to represent MegaFood in recruitment activities in return for disclosing financial information.
Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on MegaFood.com’s Careers section.
If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: [email protected].

DISCLOSURE:

Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment.