BMW Genius
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Hoffman Auto Group
Waterbury, CT, US
Summary
Acts as a technology and delivery consultant to ensure customers understand vehicle features and systems. Supports the sales department by providing comprehensive product information and facilitating the delivery process.
Job Description
Job DetailsJob Location: Waterbury, CT 06705Salary Range: $18.00 - $18.00 HourlyRole Purpose
Assist and compliment the Brand Specialists and Sales department in order to help improve efficiency in the department while also serving as technology and delivery consultant to customers and employees. Ensure customers understand vehicle technology, resulting in an industry-leading customer experience.
Leadership
This role does not lead others.
Core Accountabilities
Provides comprehensive product information throughout the sales process, including vehicle configuration, product presentation, test drive, delivery/handover, customer service after purchase, and troubleshooting all Vehicle System features.
Greets customers in the sales and service departments and introduces BMW Genius services.
Provides extensive and customer oriented product experience and explains complex features based on customers’ actual needs.
Utilizes app and web based systems to help facilitate the sales process, optimize customer satisfaction, and ensure consistent delivery execution
Fully explains the application and benefits of vehicle features in both the sales and service environments
Maintains constant communication with the designated sales personnel at the dealership on scheduled appointments, vehicle deliveries and any scheduling changes
Acquires and maintains total product knowledge on all vehicles and understands competitors’ vehicle features, benefits, and potential shortcomings
Keeps clients, sales, and service staff abreast of new products, features, accessories, etc., and their benefits
Ensure all policies and procedures as designated by the Hoffman Auto Group Privacy Policy Act Policy are followed.
Regular attendance is an essential function of this job. Absences of any kind must be kept to a minimum so business is not negatively affect.
Perform miscellaneous functions as directed.
QualificationsCompetencies and Qualifications
High School Diploma
1-2 years’ experience in a sales orientated environment preferred
Can adapt and embrace change with an internal and external customer centric mindset
Act as an advocate for teammates and have a strong commitment to technology advancement
Possesses effective communication skills: oral, written, listening.
Works well with customers, promotes a positive image of the company, strives to solve issues raised by customers.
In 1921, Hoffman Auto Group was founded by brothers Israel and Barney Hoffman with the acquisition of a Ford franchise in New Hartford, Connecticut. After over 100 years and with the third and fourth generations leading the company, Hoffman is regarded as one of the most successful family-owned businesses in Connecticut with locations in East Hartford, Avon, New London, and Waterbury. In 2025, the company celebrated its first expansion outside of Connecticut with the acquisition of two dealerships in Burlington, Vermont.
Hoffman is committed to delivering exceptional customer experience and driving innovation in the industry through its 11 brands: Audi, BMW, Ford, Honda, Hyundai, Genesis, Lexus, Lincoln, Porsche, Subaru, and Toyota. The company employs over 600 employees and consists of sales, service, and parts, two state-of-the-art collision centers, and in-house training and advancement, business development, and marketing.
In addition to setting new standards of excellence and service for both customer experience and employee culture, the company demonstrates a robust commitment to the community through its philanthropy.
Founded
1921
Company size
501-1,000 employees
Industry
Retail Motor Vehicles
Org type
Privately Held
Headquarters
East Hartford, CT
In 1921, Hoffman Auto Group was founded by brothers Israel and Barney Hoffman with the acquisition of a Ford franchise in New Hartford, Connecticut. After over 100 years and with the third and fourth generations leading the company, Hoffman is regarded as one of the most successful family-owned businesses in Connecticut with locations in East Hartford, Avon, New London, and Waterbury. In 2025, the company celebrated its first expansion outside of Connecticut with the acquisition of two dealerships in Burlington, Vermont.
Hoffman is committed to delivering exceptional customer experience and driving innovation in the industry through its 11 brands: Audi, BMW, Ford, Honda, Hyundai, Genesis, Lexus, Lincoln, Porsche, Subaru, and Toyota. The company employs over 600 employees and consists of sales, service, and parts, two state-of-the-art collision centers, and in-house training and advancement, business development, and marketing.
In addition to setting new standards of excellence and service for both customer experience and employee culture, the company demonstrates a robust commitment to the community through its philanthropy.
Founded
1921
Company size
501-1,000 employees
Industry
Retail Motor Vehicles
Org type
Privately Held
Headquarters
East Hartford, CT