BDC Manager
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LAIRD NOLLER AUTOMOTIVE INC
Topeka, KS, US
Summary
The BDC Manager is responsible for leading, coaching, and developing the Business Development Center team to improve lead conversion and appointment show rates. They will monitor performance metrics, manage CRM activity, and ensure seamless coordination between the BDC and the sales department.
Job Description
Job Details: Job Location: Laird Noller Ford - Topeka, KS, Salary Range: $4000.00 - $9000.00Base+Commission/month, BDC Manager – Laird Noller Ford
Laird Noller Ford is looking for an experienced, driven BDC Manager to lead and grow our Business Development Center.
We are looking for someone with proven automotive BDC experience and a demonstrated track record of results. This is not an entry-level management position. The right candidate understands how to lead a team, manage internet and phone leads, improve appointment-setting and show rates, hold employees accountable, and turn opportunities into showroom traffic and sales.
We want someone who is competitive, organized, great with people, and looking for a company where they can grow beyond their current role.
What You'll Do
Lead, coach, train, and develop the BDC team
Manage inbound and outbound phone, internet, and digital leads
Monitor lead response times, appointment-setting, show rates, sold rates, and overall BDC performance
Establish clear daily, weekly, and monthly goals for the department
Review calls, texts, emails, and CRM activity for quality and consistency
Ensure every lead receives timely and professional follow-up
Develop processes to improve customer engagement and appointment conversion
Work closely with sales managers and the sales team to ensure a smooth handoff from the BDC to the showroom
Hold team members accountable for activity, follow-up, and results
Maintain accurate CRM records and reporting
Track department KPIs and communicate results to leadership
Recruit, train, and develop BDC employees as needed
Help create a positive, competitive, customer-focused culture
What We're Looking For
Previous automotive BDC experience required
BDC management or leadership experience strongly preferred
Proven track record of meeting or exceeding performance goals
Strong understanding of automotive CRM systems and lead-management processes
Excellent verbal and written communication skills
Strong phone presence and customer-service skills
Comfortable coaching employees and holding a team accountable
Highly organized with strong attention to detail
Ability to work in a fast-paced environment and manage multiple priorities
Strong computer skills and ability to learn dealership systems quickly
Self-motivated and results-driven
Professional, dependable, and able to work effectively with customers and employees at all levels
Desire for continued professional growth and advancement
Must be able to successfully complete all required pre-employment screening
Physical & Non-Physical Requirements
This position primarily works in an office/dealership environment and requires:
Ability to sit for extended periods of time
Frequent computer, keyboard, mouse, and telephone use
Ability to view computer screens and work across multiple software platforms throughout the workday
Ability to communicate effectively in person, by telephone, text, and email
Ability to occasionally stand, walk, bend, reach, and move throughout the dealership
Ability to maintain focus while handling frequent calls, messages, customer interactions, and interruptions
Strong interpersonal and conflict-resolution skills
Ability to prioritize multiple tasks and meet deadlines
Ability to analyze performance reports and identify opportunities for improvement
Ability to remain professional and effective in a fast-paced, performance-driven environment
Why Laird Noller Ford?
Laird Noller Ford is part of a family-owned automotive group that has been serving our communities for more than 60 years. We believe great dealerships are built by great people, and we are committed to creating an environment where talented, driven employees can build long-term careers.
We offer competitive pay, excellent benefits, paid time off, employee discounts, ongoing training, and real opportunities for advancement. We promote growth from within and want employees who are excited to learn, take on more responsibility, and build their careers with us.
At Laird Noller Ford, you'll be surrounded by an experienced team, supportive leadership, and people who genuinely want to succeed together. We work hard, celebrate wins, hold ourselves accountable, and aren't afraid to have some fun along the way.
If you're looking for more than just another job—and want a place where your performance, ideas, and ambition can lead to bigger opportunities—Laird Noller Ford is a place to grow.
If you have BDC experience, can show us what you've accomplished, know how to develop people, and want the opportunity to continue growing your career in automotive retail, we want to talk to you.
Apply today and tell us about the results you've produced.
Laird Noller Ford is an Equal Opportunity Employer.
Qualifications:
Ability to sit for extended periods of time
Frequent computer, keyboard, mouse, and telephone use
Ability to view computer screens and work across multiple software platforms throughout the workday
Ability to communicate effectively in person, by telephone, text, and email
Ability to occasionally stand, walk, bend, reach, and move throughout the dealership
Ability to maintain focus while handling frequent calls, messages, customer interactions, and interruptions
Strong interpersonal and conflict-resolution skills
Ability to prioritize multiple tasks and meet deadlines
Ability to analyze performance reports and identify opportunities for improvement
Ability to remain professional and effective in a fast-paced, performance-driven environment
