ATHLETES FIRST BRAND AMBASSADOR- Penn State University
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Athletes First
State College, PA, US
Summary
The Brand Ambassador will plan and execute on-campus events to drive excitement for the Athletes First Tailgate Tour. They will act as the primary liaison between the agency and the student body to increase brand awareness.
Job Description
ATHLETES FIRST TAILGATE TOUR COLLEGE AMBASSADOR
JOB DESCRIPTION:
The Athletes First Tailgate Tour College Ambassador raises brand awareness towards each campus's student body and fan base surrounding the 2026 College Football season. The Brand Ambassador Program will give students an opportunity to be an extension of the Athletes First family on their respective campuses while learning what it takes to work with Athletes First’s Sports Properties & Events team. Brand Ambassadors will report directly to the Vice President of Events and work hand-in-hand with our team being our “boots on the ground” on campus to drive excitement for our agency’s upcoming experiential and content activations at each school.
A SNAPSHOT OF YOUR RESPONSIBILITIES:
· Plan, organize, and execute on-campus event, maximizing student and fan interaction before and during each stop of the Athletes First Tailgate Tour
· Actively promote event on campus to student organizations, clubs, sports teams, fraternities and sororities- bonus points if you are currently an active member in any of the above.
· Provide creative insight on planning that is specific to your campus
STANDING OUT AS A TOP CANDIDATE:
· Strong knowledge of Athletes First’s programming, talent, and brand initiatives
· The ability to maintain a professional demeanor when interfacing with talent and executives
· The ability to work in a fast-paced and deadline-driven environment
· The ability to work well on teams and collaborative efforts
· A self-starter attitude and proactive nature
· Students studying marketing, communications, sports management, public relations, and journalism are preferred but not required
· Excellent written and verbal communication skills
· Strong proficiency with Microsoft Office Suite and Google Suite
ELIGIBILITY REQUIREMENTS:
· Must be actively enrolled at the University
· Must have a valid U.S. Driver's License
· Must be at least 18 years of age
· Able to work flexible part-time hours, including some evenings and weekends
· Immersed in student life with an understanding of the collegiate landscape and local city including behind-the-scenes activities and hot-spots
· Connected with a diverse range of influential groups and individuals on campus
· Access to own housing and transportation to/from events
TO APPLY:
· Submit a 1-page resume
· Submit a cover letter telling us why you’re the best fit for this role (PDF preferred)
Athletes First is the premier sports representation and marketing agency, guiding the careers of elite athletes, coaches, executives, and broadcasters. Since 2001, Athletes First has built a reputation for integrity, innovation, and impact across contract negotiations, marketing strategy, endorsement sales, and brand partnerships. The agency also produces world-class live experiences through its events and properties teams and creates dynamic multiplatform content through its in-house media and production capabilities.
Our mission is simple: Do the right things, with the right people, for the right reasons.
Founded
2001
Company size
51-200 employees
Industry
Spectator Sports
Org type
Privately Held
Headquarters
Laguna Hills, CA
Athletes First is the premier sports representation and marketing agency, guiding the careers of elite athletes, coaches, executives, and broadcasters. Since 2001, Athletes First has built a reputation for integrity, innovation, and impact across contract negotiations, marketing strategy, endorsement sales, and brand partnerships. The agency also produces world-class live experiences through its events and properties teams and creates dynamic multiplatform content through its in-house media and production capabilities.
Our mission is simple: Do the right things, with the right people, for the right reasons.
Founded
2001
Company size
51-200 employees
Industry
Spectator Sports
Org type
Privately Held
Headquarters
Laguna Hills, CA