Associate Director - Integrated Marketing (US)

Company Overview

Dexerto is a leading global digital media company reaching over 100 million monthly fans across gaming, esports, streaming, entertainment, and internet culture. We operate at the intersection of content, creators, and brands — delivering premium editorial, video programming, live experiences, and commercial partnerships that shape modern entertainment culture.

Our Integrated Marketing team sits at the centre of this — bringing campaigns to life through high-impact creative, production, and execution.

The Role

Dexerto is hiring an Associate Director, Integrated Marketing to lead the delivery and execution of our most important commercial campaigns in the US market.

This is a hands-on leadership role for someone who thrives in fast-paced, high-output environments — owning projects from concept through to execution across branded content, video, social, digital, and experiential activations.

You will act as the bridge between clients, commercial teams, and production, ensuring that ideas are translated into best-in-class executions — on time, on brief, and at a consistently high creative standard.

This role is ideal for someone from an agency or media owner background who is used to managing multiple high-value campaigns simultaneously, while elevating creative output and maintaining strong client relationships.

Core Responsibilities

Campaign Delivery & Execution

• Lead end-to-end delivery of integrated marketing campaigns across video, social, editorial, digital, and experiential
• Own timelines, workflows, and executional standards across multiple concurrent projects
• Ensure all deliverables are executed to a high creative and production standard
• Anticipate challenges and proactively problem-solve to keep campaigns on track

Client & Stakeholder Management

• Act as a primary day-to-day contact for clients during campaign delivery
• Translate client objectives into clear internal briefs and actionable workstreams
• Manage expectations, feedback loops, and approvals with professionalism and efficiency
• Build strong, trusted relationships with both internal teams and external partners

Creative & Production Leadership

• Partner with Design, Video, Editorial, and Production teams to elevate creative output
• Push for best-in-class execution across all formats — from short-form social to premium video and live activations
• Ensure creative concepts are delivered effectively within scope, timeline, and budget
• Identify opportunities to enhance campaigns through innovative formats or production approaches

Cross-Functional Collaboration

• Work closely with Sales and Integrated Marketing to support campaign feasibility and execution planning
• Align with Editorial and Audience teams to ensure content resonates with Dexerto’s audience
• Coordinate with external production partners, vendors, and experiential teams where required
• Maintain seamless communication across global teams and time zones

Process, Planning & Operational Excellence

• Bring structure and clarity to campaign workflows in a fast-moving environment
• Manage multiple priorities while maintaining attention to detail and delivery accuracy
• Oversee budgets, timelines, and production schedules across projects
• Continuously refine processes to improve efficiency, scalability, and output quality

Candidate Profile

The ideal candidate will bring:

• 5+ years of experience in integrated marketing, creative project management, or account management within an agency, media owner, or brand environment
• A proven track record delivering multi-channel campaigns across video, social, digital, and experiential
• Strong understanding of production processes, timelines, and cross-platform content execution
• Experience managing client relationships and navigating feedback in a commercial environment
• Confidence working across multiple stakeholders, teams, and time zones
• High attention to detail with the ability to manage multiple projects simultaneously
• A proactive, solutions-focused mindset with the ability to stay calm under pressure
• Experience managing budgets and negotiating with production partners
• Strong knowledge of gaming, entertainment, and digital content ecosystems

What Success Looks Like

• Seamless delivery of high-impact campaigns across multiple formats and clients
• Strong client satisfaction and repeat business driven by executional excellence
• Elevated creative output across integrated marketing campaigns
• Efficient, scalable workflows that support a growing US commercial operation
• A reputation internally and externally as a reliable, high-performing delivery lead

Why This Role Matters

Dexerto’s commercial success is driven not just by ideas — but by execution.

This role is critical in ensuring that everything we sell is delivered at the highest possible standard. It sits at the centre of our commercial engine, turning strategy into reality and ensuring our work stands out in a competitive, creator-driven landscape.

If you’re someone who thrives on ownership, pace, and delivering standout work — this is an opportunity to play a key role in scaling a globally recognised media brand.

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Salary: 100000 - 120000 USD Per annum