Assistant Director of Marketing and Communications

Job DetailsJob Location: Bethesda, MD 20817Position Type: Full-TimeSalary Range: $90,000.00 - $120,000.00 Salary/yearJob Category: CommunicationsFounded more than a century ago, Holton-Arms School encourages young women in grades 3-12 to approach the world with a thirst for challenge, unflinching curiosity, and a sense of responsibility to use what they learn for the greatest good. A nationally recognized school that prioritizes purposeful connections, Holton is a vibrant place where both students and faculty are deeply engaged in the process of learning and bring tremendous spirit and passion to their work.

With a long legacy of excellence in educating girls, Holton provides students with time-tested and future-forward programming, preparing them for what the world needs next. The mission of the Holton-Arms School is to cultivate the unique potential of young women through the “education not only of the mind, but of the soul and spirit.” Founded in 1901 by two visionary women, Holton-Arms continues to cultivate a diverse, inclusive, and equitable school community; tend to the health and well-being of its members; and build a global curriculum that responds to the learners in its classrooms and the world around us.

The school’s aspirations and current program are rooted in Mrs. Holton’s founding vision: “My high hope is that they who enter through the ‘Open Door’ of Holton-Arms remember they felt, in the friendliness of a home, the urge to learn and the joy of overcoming obstacles as the way to happiness and the fullest life.” In this vibrant community committed to academic excellence, discovery, creativity, and joy, students are scholars, artists, and athletes who find their voices, take risks, learn from mistakes, pursue leadership opportunities, and build lifelong friendships. The school motto, Inveniam viam aut faciam (I will find a way or make one), exemplifies this spirit of agency and empowerment.

We seek applicants from diverse backgrounds, talents, and interests who share our passion for helping girls learn, grow, and thrive. Together, we are committed to cultivating the leaders of tomorrow who will make a positive impact on their communities and the world.

Position Summary

Holton-Arms seeks an Assistant Director of Marketing and Communications to join the School's marketing and communications team. The successful candidate will join a talented, high-performing team and work in a fast-paced, collaborative, and supportive environment with opportunities for professional growth. 

The Assistant Director of Marketing and Communications assists with advancing the School’s mission, brand, and strategic priorities through integrated marketing, compelling storytelling, and effective communications. The position collaborates closely with the Director of Marketing and Communications, members of the marketing and communications team, the development and admissions office,  and other key stakeholders. The ideal candidate works well independently, thrives in collaborative team settings, meets project deadlines consistently, and demonstrates keen attention to detail. They must demonstrate integrity in all tasks, be able to think strategically, have strong written and oral communications skills, and thrive in a mission-driven educational environment focused on preparing girls not only to step into the future, but to shape it. 

In this role, you will partner with the Director of Marketing and Communications and the broader team to promote the School, tell our story, and ensure all messaging, content, and visual identity align with Holton’s strategic priorities. You will also contribute to a positive, collaborative school culture and actively participate in campus events.

Responsibilities 

Serve as a strategic partner to the Development Office, producing compelling communications materials including donor stories, alumnae newsletters, and campaign collateral.
Ensure consistent brand identity across all communication platforms and materials, including oversight and management of the School's digital presence.
Develop and execute strategic media plans and advertising campaigns across digital and print media to support student enrollment initiatives.
Manage multiple concurrent marketing and communications projects, ensuring high quality and timely delivery.
Create high-impact written, visual, and digital content that advances Holton’s strategic narrative and engages key audiences.
Collaborate as a trusted communications advisor with academic and operational departments across campus.

Qualifications & Experience 

Bachelor’s degree required, ideally in communications, marketing, or a related field.
5–10 years of relevant professional experience in marketing and communications. 
Proven expertise in branding, strategic messaging, digital advertising, social media, publication development and project management, 
Exceptional written, verbal, and interpersonal communication skills required.
Demonstrated experience with, or strong understanding of, philanthropic communications and development office workflows.
Strong organizational and project management skills, with the ability to balance multiple competing priorities and meet strict deadlines.
Prior experience in an independent school environment or a passion for working in an all-girls, mission-driven educational institution.
Proficiency in graphic design and/or videography is preferred.

Diversity, Equity, Inclusion and Belonging

Holton-Arms cherishes the uniqueness of each of our members including current and former students, faculty, and staff. We seek to create an inclusive environment that sees, values, and supports diverse identities and experiences, cultivates engaging discourse, and empowers our students to be thriving members of the global community. At Holton-Arms, each of us is responsible for fostering an equitable, respectful, and just community.

Compensation and Benefits

The salary range for this position is $90,000 to $120,000, based on professional experience. Benefits include health insurance with a generous employer contribution to medical, dental, and vision; life and disability insurance; 403b retirement savings with an employer match and non-elective contribution; employee assistance program, tuition remission for eligible children; professional development opportunities; paid parental leave after one year of employment; paid vacation, sick and personal days; and lunch is provided on school days.

Application Details

To apply for this position, please submit a cover letter, resume, a relevant work sample, and contact information for three professional references (including at least one recent supervisor).