Marketing Analytics Manager

Reprise Financial is on a mission to simplify the financial journey for our customers, making personal loans accessible and transparent. We leverage technology and a customer-first approach to provide fast, reliable personal loans of up to $25,000, ensuring our clients receive the support they need without hidden fees or complex terms. Our commitment to integrity and clarity allows us to foster trust and empower individuals to take control of their finances.

At Reprise Financial, we foster a workplace built on innovation, collaboration, and kindness. Our mission to simplify the financial journey for our customers inspires us to exceed expectations and make a meaningful impact.

We provide the tools, resources, and support for employees to thrive in a dynamic, customer-focused environment. Transparency, continuous improvement, and open communication drive our culture of trust and excellence, where new ideas are valued, and growth is encouraged.

Join Reprise Financial and be part of a team where your contributions are recognized, and you have the opportunity to innovate, grow, and make a positive difference.

About the Role

As the Manager of Affiliate Marketing Analytics, you are the primary analytics partner for the Affiliate Marketing channel, turning data into actionable insights that drive customer acquisition and marketing efficiency. You partner with Affiliate Marketing, Finance, Product, Credit Risk, and Operations to measure performance, identify growth opportunities, and influence key business decisions.

In this role, you'll balance hands-on analysis with strategic thinking—diving deep into data, building forecasts, evaluating experiments, and delivering recommendations that optimize channel performance. Success requires strong analytical and technical skills, including SQL, Excel, data visualization, and storytelling, along with the ability to connect data insights to business outcomes.

Key Responsibilities

Affiliate Marketing Analytics Partnership

• Serve as the dedicated analytics partner for the Affiliate Marketing team.

• Provide analytical support for affiliate acquisition strategies, performance optimization, and investment decisions.

• Develop strong relationships with marketing leaders and affiliate channel stakeholders.

• Translate business questions into analytical frameworks and actionable recommendations.

Performance Measurement & Reporting

• Develop and maintain reporting solutions, dashboards, and KPI scorecards for affiliate marketing performance.

• Monitor lead volume, application quality, conversion rates, funded loan performance, customer acquisition costs, and profitability metrics.

• Utilize data to conduct insightful analyses on channel performance, marketing initiatives, operational trends, challenges, and opportunities.

• Present findings and recommendations to non-analytical partners, including business leaders, in a concise and compelling manner.

Advanced Analytics & Forecasting

• Build forecasting models to support volume planning, budget management, and strategic decision-making.

• Conduct deep-dive analyses to identify key drivers of channel performance.

• Perform attribution, segmentation, cohort, and funnel analyses to improve acquisition effectiveness.

• Evaluate customer quality, retention, and profitability outcomes across affiliate partners.

Testing & Optimization

• Design and measure A/B tests and pilot programs.

• Evaluate the effectiveness of pricing, targeting, partner incentives, and acquisition strategies.

• Identify opportunities to improve marketing ROI and customer acquisition efficiency.

• Quantify the expected business impact of proposed initiatives and optimizations.

Cross-Functional Collaboration

• Partner with Marketing, Product, Finance, Credit Risk, and Operations teams to align analytics with business objectives.

• Support annual planning, forecasting, and budgeting activities.

• Influence strategic decisions through objective, data-driven recommendations.

• Contribute to the ongoing enhancement of marketing measurement frameworks and analytical capabilities.

Skills, Knowledge, and Expertise

• Bachelor's degree in Analytics, Finance, Economics, Mathematics, Business, or a related field.

• 5+ years of experience in analytics, business intelligence, marketing analytics, or a related field.

• Experience within financial services, consumer lending, personal loans, banking, or fintech.

• Experience analyzing customer acquisition performance and translating data into actionable business recommendations.

• Advanced SQL and Excel skills.

• Experience with Power BI or similar reporting tools.

• Strong analytical, problem-solving, and communication skills.

• Ability to build relationships and influence business partners across multiple teams.

• Experience supporting Affiliate Marketing, Lead Generation, Digital Marketing, or Customer Acquisition teams.

• Experience with personal loan products and the customer acquisition funnel from lead through funding.

• Familiarity with key lending metrics such as application volume, approval rates, funded loans, acquisition cost, and profitability.

• Experience with forecasting, testing, and performance optimization.

Location

This position is fully remote, allowing you to work from anywhere that suits you best! While you’ll primarily work from home, you are always welcome to visit our office in Irving, TX, whenever you choose. We encourage our remote team members to stay connected through regular virtual meetings and team events. All team members must reside in one of our approved locations by their start date, ensuring you remain part of our collaborative community.

Compensation

For this role our salary range is $120,000 to $150,000 per year, depending on relevant experience. This role will also be eligible to receive a variable annual bonus based on both company and individual performance.

Benefits That Support Your Success

• Stay Healthy & Happy: Comprehensive medical, dental, and vision coverage, contributions to a Health Savings Account (HSA), and access to an Employee Assistance Program (EAP) to support your mental health and overall well-being.

• Secure Your Future: Plan ahead with our 401(k) program, featuring a Safe Harbor Match (100% of the first 3% and 50% of the next 2%).

• Time That Works for You: Recharge with accrued time off, company holidays, sick time, and 3 floating holidays—perfect for celebrating your birthday, your dog’s birthday, or just a random Tuesday!

• Support for Growing Families: Our 12-week Paid Parental Leave ensures you have the time and support to focus on your family during life’s biggest moments.

• Competitive Rewards: Market-driven salary and bonus opportunities ensure your hard work is recognized and rewarded.

• Tools for Success: Stay connected and productive with a robust tech package designed to help you deliver your best every day.

Our Core Values

• Pursue Excellence: We strive for the highest quality, ensuring our tools and services truly aid in our customers’ success.

• Make a Meaningful Impact: We focus on delivering outcomes that genuinely improve financial well-being.

• Commit to Innovation: Our innovative approach keeps us at the forefront of providing effective financial tools.

• Champion the Customer: We prioritize our customers' financial goals, tailoring our tools to meet their unique needs.

• Collaborate with Purpose: Our teamwork drives us to develop superior solutions that empower customers.

• Lead with Kindness: Respect and empathy are central to our operations, creating a supportive environment for success.

Equal Employment Opportunity Employer

At Reprise Financial, we are dedicated to fostering an inclusive community where every individual is valued. We are an Equal Employment Opportunity employer—ensuring that all qualified applicants and employees receive consideration for employment without regard to age, race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

We believe that diversity strengthens our organization and drives innovation, and we are committed to creating a workplace that reflects the rich variety of our communities.