Account Executive - Latirra Spec

The Position:

Lattira Spec is our next-generation specification and product platform built on the NBS specification platform, enabling architects, engineers, and specifiers to write, manage, and connect specifications to BIM models—creating a true digital thread across design and construction. Trusted globally, NBS technology helps firms reduce risk, improve coordination, and write specifications up to 70% faster. Hubexo North America is seeking a driven, strategic Account Executive to drive adoption of Lattira Spec across architectural, engineering, and design firms. This is a category-creation role: moving firms from Word-based specs or legacy tools to a collaborative, cloud-based specification platform integrated with BIM.

Key Responsibilities:

• Own the full new business cycle across North America (AEC firms), from prospecting to close

• Build pipeline through targeted outreach into architects, engineers, and specifiers multi-channel outreach (calls, email, LinkedIn, video, and events)

• Convert inbound interest while proactively generating demand

• Engage Principals, Spec Writers, Architects, Engineers, Project Managers, BIM Managers, Technologist, and C-level stakeholders

•  Diagnose specification workflows, inefficiencies, and risk points

• Deliver outcome-based demos showing faster specification writing, reduced RFIs, and better coordination. Including integration with Autodesk Revit with our Specification Plugin.

• Position the connection between specifications, BIM models, and project delivery

•  Build ROI-driven business cases

• Maintain pipeline accuracy and CRM hygiene

• Forecast accurately and communicate clearly

• Influence go-to-market messaging and positioning

• Collaborate with Product, Content, and Marketing teams

Skills and Experience:

•  3–7+ years of B2B new business sales experience (SaaS, ConTech, or AEC preferred)

• Proven ability to generate pipeline and close deals

• Strong discovery and objection handling skills

• Ability to understand and map AEC workflows

• Credibility with technical stakeholders

• Experience selling new products or categories

• High accountability and commercial mindset

• Familiarity with specifications, BIM, or construction workflows is an advantage

Why This Role is Different:

You are not just selling software—you are changing how the industry writes and manages specifications. You will help firms move from static documents to a collaborative, data-driven workflow integrated with BIM, playing a key role in building the North American specification category.

Location and Travel:

• This role is 100% remote in the USA. Some travel is expected for customer meetings and industry events 20%.

• Must be authorized to work in the United States | Eligible states: AL, AR, AZ, CA, CO, CT, FL, GA, IL, IN, KS, MD, MI, MN, NC, NJ, NM, NV, OH, OR, PA, SC, TN, TX, UT, VA, WI

Benefits & Compensation:

• Remote flexibility

• Uncapped commission tied to performance

• Clear impact and visibility across the organization

• The ability to shape Lattira’s early trajectory

• Eligibility to participate in the Company’s health, dental, vision, and life insurance programs on the first of the month following date of hire

• As an added benefit, Hubexo US contributes $650/month towards employee medical premiums

• Eligibility to participate in the Company’s 401(k) retirement program after the first of the month starting date of hire; after twelve months of continuous employment, the Company matches 100% of contributions up to 10% of pretax income

• Participation in 10 paid holidays per calendar year

• After two months of continuous employment, access to a self-managed unlimited paid vacation plan, subject to manager approval and business needs

• Up to 80 hours of paid Extended Sick Leave

• $80,000 base | $140,000 OTE (uncapped commission); Base salary and OTE shown are good-faith estimates and may vary by location, skills, and experience

Equal Opportunity and accommodations 

Hubexo North America is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status. We provide reasonable accommodations for candidates with disabilities during our hiring process.