Jr. Creative Strategist (Part-Time)

Job Description:

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**This is a Part-Time position

A day in the life:

You (the Junior Creative Strategist) will be the lead ideator on smaller strategic accounts. Reporting to a senior-level Strategist within the department, they are required to have a sufficient understanding of paid social creative best practices, their client’s brand, performance goals, historical data, current ecommerce trends, and consumer behavior, to develop winning paid social advertising that impacts their client's growth

Junior Creative Strategists know how to act fast to capitalize on good results, or on the flip side know what to change if an ad isn’t doing well. This means testing with the intention of moving the needle on key performance metrics — from improving CPA, CTR, or ROAS to driving brand awareness. Junior Creative Strategists pitch new ideas and concepts to clients, write scripts, and follow the execution and review of ads through to production and delivery to clients

Responsibilities:

• Leads the creative strategy for 4-5 smaller clients (Social, YouTube, CTV, etc)
• Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
• Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
• Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
• Writes strategic consumer-centric, direct response copy and messaging strategy
• Manages requests and output with production team using Asana
• Reviews video/image assets and provides clear and actionable feedback to editors
• Leads productive internal creative team syncs and brainstorms
• Works alongside client management team as client POC for all things creative strategy
• Understands scope of requested edits, reshoots, and other deliverables
• Pushes back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
• Identifies and encourages service expansion opportunities
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Key Performance Indicators (KPIs):

• 5% or lower client churn
• Manage 8-10 small to mid level clients 

Most Important Things (MITs):

• Technically skilled at using data insights along with consumer and brand research to orchestrate sales, messaging, and visual strategy
• Proficiency with Meta Ads Manager, and/or similar performance data tools
• Understanding of best practices for performance-driven creative & ability to apply these insights in your work
• Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals
• Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output

Benefits & Perks:

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching 
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid 
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.