Content Marketing Manager
Apply NowLocation:
Irving, TX, US
Company:
BestReviews.com, a division of Nexstar Media Group, simplifies purchasing decisions for consumers by providing product recommendations.
Summary:
The Content Marketing Manager will enhance the visibility of product recommendations across various channels and manage creative connections. Applicants should have experience in managing social media campaigns, influencers, and a strong understanding of audience analytics.
Job Description:
As the Content Marketing Manager at BestReviews, you will enhance the visibility of BestReviews' content across new audience channels including social media, partner campaigns and broadcast while strengthening its presence within the broader Nexstar network. You will manage creative throughlines between disparate pieces of content across these channels while liaising with both internal (content teams) and external (influencers, partners) contacts.
Your primary objectives / responsibilities:
- Lead content marketing efforts in support of social media campaigns, business development partnerships and broadcast initiatives
- Develop and optimize an influencer program focused on driving revenue, ensuring seamless collaboration and measurable impact
- Produce partner campaigns with business development across platforms, ensuring creative, operational, and performance targets are met
- Assist with deliverables for business development efforts, helping ideate and create assets for partners incorporating brand guidelines
- Develop and leverage insights on performance to drive continual improvement and ensure partner and social placements are executed, tracked and optimized per campaign
- Work with the Paid Media team on amplification of social and partner campaigns
- Work with the Content team to support their initiatives, drive audience, and ensure cohesive content strategies across all verticals
- Leverage the Nexstar network to amplify BestReviews content, particularly during major shopping events, to drive traffic and engagement
Skills:
- Creative & editorial depth/breadth - experience conceiving, writing, editing commerce content
- Experience managing influencers
- Experience working with external retail partners
Qualifications / requirements:
- Experience managing creators / influencers and proven ability to develop strategic social media plans
- Experience preparing campaign analysis and reporting for internal stakeholders and external partners
- A deep understanding of audience development analytics, tools, SEO, and social best practices
- High level of attention to detail with excellent organizational/project management skills
- Experience working with multiple stakeholders at a large media company
- Able to work both independently and as a part of a team
- Able to work remotely, communicating primarily via Slack, Zoom, and Teams
